UW
Mindful chef campaign
Problem Statement:
Utility Warehouse wanted to increase partner engagement and motivation through a new incentive initiative. However, existing partner campaigns were not achieving the desired level of excitement or participation.
Goal:
The goal was to create an engaging and aspirational awards incentive campaign in collaboration with Mindful Chef. The campaign needed to inspire partners to take part while aligning with both brands’ shared focus on quality, wellbeing, and reward.
Result:
The campaign achieved exceptional engagement, generating an 80% click-through rate — far exceeding expectations and demonstrating strong partner interest and interaction.
Problem statement
Utility Warehouse, an FTSE 250 multi-utility supplier founded in 2002, was undergoing a major rebrand to modernize its image and better connect with customers and partners. Its existing digital and print materials no longer reflected the company’s evolving identity or its award-winning customer service.
Goal
The objective was to completely refresh Utility Warehouse’s digital and print landscape, aligning all visual elements with the new brand direction. As part of this effort, the team was also tasked with developing a standout Christmas campaign in partnership with Fortnum & Mason — creating stunning, cohesive visuals that captured the spirit of the season while showcasing the new brand identity.
Result
The rebrand delivered a unified, modern look across all customer touchpoints, revitalizing Utility Warehouse’s presence both online and offline. The Christmas campaign successfully brought the new brand to life, delivering visually striking creative work that resonated with customers and strengthened the company’s partnership with Fortnum & Mason.
