I am a highly accomplished Senior UX Designer with over 12 years of experience in UI and end-to-end UX lifecycle mastery. Currently, I drive customer-centric digital transformation at NatWest, applying a strategic vision honed by developing critical digital products for leading organisations like O2, EE, and Confused.com.

My expertise delivers impactful business outcomes through design thinking and a deep commitment to user empathy, a standard reflected by the American Design Award I received. I bring a unique blend of technical skill, strategic leadership, and creativity to define and deliver world-class digital solutions.