Problem Statement:

Grandmother India, a multi-disciplinary visual communications studio, wanted to articulate and showcase its unique creative philosophy — blending local design sensibilities with global aesthetics. However, its existing brand narrative did not fully capture its innovative approach or strategic edge in the design industry.

Goal:

The goal was to refine and express Grandmother India’s brand positioning to highlight its ability to nurture imagination, deliver strategic design solutions, and challenge conventional standards. The aim was to communicate the studio’s distinctive blend of creativity and cultural insight through a cohesive visual and verbal identity.

Result:

The refreshed brand narrative clearly conveyed Grandmother India’s philosophy and differentiated it within the design landscape. The outcome strengthened the studio’s reputation for delivering innovative, culturally resonant, and globally appealing design solutions.